Give If You Win

What is 'give if you win'?

Millions of employees anticipate end-of-year bonuses and performance-dependent income, particularly in finance and sales. Before these are announced many are uncertain of what size reward, if any, they will get. There is evidence from behavioural economics and psychology that people may be especially generous if asked to commit in advance: ‘if you win a bonus, how much will you donate to charity?’, or if asked immediately after they win a bonus.

‘Give if you win’ builds on this insight and can help make the bonus culture socially acceptable. When bankers succeed, so will charities: a win-win!

Learn more about the ESRC project on the "Innovations In Fundraising" site.